New shoes Hoka One One Trail and Road Running

Fly your run....

Our Story

Hoka One One is the brainchild of two gravity sports enthusiasts Jean-Luc Diard and Nicolas Mermoud. Both men have been adventuring for as long as they can remember, and their trail running experiences have taken them across the globe.

Both Jean-Luc and Nicolas are committed to the values of freedom and enjoyment and feel that this is integral to the running experience whether running on the trail or in the city. With this in mind they started to look at the variables that affected the performance of different types of runners.

They quickly came to an important conclusion; fatigue, impact and muscle strain were challenges that runners of all stripes had to deal with every day. So Jean-Luc and Nicolas came up with a brilliant idea, why not design a shoe that would help to alleviate these problems - so that freedom and enjoyment could be guaranteed every time you go running!

From that idea Hoka One One was born. The word Hoka is derived from the ancient Maori language and roughly translates to "now it is time to fly". That's just how it feels to run in a pair of Hoka One One shoes; with each and every step your foot takes flight.

Today runner's from around the world are learning about the benefits of Hoka One One, they have been used by marathon winners. 50 mile, 100 mile and even 2000+ mile ultra-runners as well as runner's just like you or I who want to enjoy running, perform at their peak and feel that important sense of freedom whilst maintaining top physical performance and protecting against shocks, jolts and injuries.

So put your best foot forward, it's time to fly!

Technology

	Rolling A unique rolling motion which delivers superior underfoot performance. A 50% rockering profile to provide a smooth, energy efficient stride transition from the heel strike to the push off. It is this progressive motion that propels you forward with each and every strike of the foot.
	Oversized Up to 2.5x the volume of EVA in the midsole compared to standard running shoes. Outstanding impact absorption and a highly comfortable underfoot feel. nThis oversized approach ensures a natural stride whether on smooth road surfaces or the most uneven trails.
	Control A unique patented bucket seat design. Recessed between 20mm to 30mm into the midsole to firmly support the heel and allowing precision striking and optimum foot stabilisation. It ensures a superior level of responsiveness foot / ground, despite the high level of cushioning.
	Grip / Stability Grips designed to synchronise with the terrain on which you are running. A wide variety of tactile lug constructions with a selection of depth profiles best suited to the terrain in question. The midsole is allowing for the correct amount of deformation, to provide constant contact with the ground. A 35% wider platform that is designed to enhance underfoot stability. It works to counteract the height ensuring that you are comfortable and confident with every strike. Flexible, reinforced sidewalls, precision fit and close lacing systems to enhance the feeling of stability and support.
	Lightweight All individual shoes are considered first class in their respective categories. Being so lightweight they help to alleviate fatigue over longer distances. Are ideal for those who crave high-levels of performance without being weighed down.